How Internet Marketing Can Grow Your Business
Does your business have a competitive edge online?
Everyone knows that you have to market your business to succeed. But are you marketing your business in the right ways, or are you leaving a lot of it up to chance?
Simply having a website available online does not constitute an online marketing campaign. Just as in traditional marketing methods, you need to reach your target audience, track marketing methods, monitor results and adjust the campaign accordingly. While previously you may have purchased billboard space on a highly trafficked highway, paid for an advertisement on the radio, or created a commercial to air on the local networks, nowadays you need to reach the masses with new strategies such as search engine optimization (SEO), pay-per-click (PPC) advertising, email campaigns and even social media.
What Is Internet Marketing?
Internet marketing, or online marketing, is a method of promoting your business online. There are many pieces to the puzzle that help you reach certain goals. SEO can improve your ranking on search engine result pages (SERPs), which can in turn drive more traffic to your site. PPC advertising can reach potential consumers who are more likely to make a purchase or complete a call-to-action. Social media marketing can give you access to more consumers, widening the reach of your brand and online marketing. Email marketing can be a useful way to invite consumers back to your website to make a purchase or just to browse. And when you update your website with high-quality content, not only can you market to different consumers using different types of content, but you can build (or improve) the reputation of your business at the same time. All of these actions are just pieces to the larger puzzle that is Internet marketing, and we take out all of the guesswork, leaving you with a complete package of success.
SEO is a tactic that optimizes the content on your website so that it will perform better in SERPs. Without proper optimization, your site may struggle to even get on the first page of results.
The most basic form of SEO is keyword and keyphrase optimization. This allows search engines to recommend your site on relevant search queries based on the keywords a user inputs, or perhaps based on the context in which the user is searching. Most of the SEO strategies focus on allowing search engines to better index your site, that way, your site is presented on SERPs in only the most-relevant searches.
But you can’t just sprinkle a few keywords into your content and expect instant results. SEO takes time, especially if you’re waiting on a search engine to crawl your site, and the work of SEO is never fully complete. It is an ongoing process aimed at keeping your site relevant and ahead of the competition.
Pay-per-click advertising gives you complete control over your advertising budget. Simply determine how much you want to spend each month, and never again worry about going over budget.
The PPC method works just as the name suggests. You pay for each click you receive on your ad across the Display Network, paid searches and remarketing campaigns. Because of the nature of the PPC advertising method, the goal is not to get as many clicks as possible (that could be disastrous if you don’t have a budget limit in place), but rather to get potential consumers — people who are most likely to complete a purchase or call-to-action — to click and then follow through by converting.
Google AdWords, Google remarketing, and social media ads are all great ways to implement a successful PPC campaign.
When managed correctly, email marketing can be an integral part of any Internet marketing campaign. Via email, you can alert consumers to sales and promotions, or invite them to return and take advantage of their loyalty points. Email marketing is also useful as a way to remind your previous site visitors that they’ve left an item in their online shopping cart while gently encouraging them to return and make a purchase.
Successful email marketing campaigns find a balance between too many emails and not connecting with your audience enough to keep them engaged. You certainly don’t want your consumers to feel harassed or bothered, but you want to keep your products and services fresh in the minds of your consumers.
At Gainesville Marketing, we provide you with the perfect balance. We can also provide you with eye-catching email template designs that will appeal to your audience and strengthen your brand.
Social Media Marketing
These days, it seems that everyone has a Facebook page or Google+ profile, and if your business isn’t active on social media, it could be hurting your online reputation. At Gainesville Marketing, we give you all the tools you need to increase brand awareness, build a better online reputation, provide customer feedback, improve advertising opportunities and even get higher rankings on SERPs.
Social media is a great way to reach your target audience and cultivate messages that appeal to your most loyal fans. It’s also an opportunity to show your followers that your business has a more personal side, and that someone at the company is available to listen to, and interact with, your consumers.
If you want to take your social media profile to the next level, ask about our professional social media designs.
Search engines, especially Google, have placed an emphasis on the quality of a website’s content. Recent, relevant content that is well-written will improve user experience and help users find the answers they want. So it makes sense that you would want the best content on your website. Not only can it improve your rankings, but it will improve upon the service you provide to your consumers.
Our content marketing strategies can also help determine the type of content you should present to your users. Depending on your industry, and your target audience, one type of content may perform better with visitors to your website. Content includes text, but it can also refer to images, videos and even custom infographics.
The Evolution of Internet Marketing
Much like Internet trends are constantly changing and moving forward, so too are Internet marketing strategies. As search engine algorithms are updated, and new user-friendly methods are developed, your Internet marketing campaign must be adjusted to continue to reach your full potential. At Gainesville Marketing, we specialize in pushing online marketing methods to the limit so you can take advantage of all the benefits an effective strategy can provide. Attract more site visitors, improve your conversion rates, increase profits, spread awareness of your brand and beat the competition with Internet marketing.