How to Build a User-Based Web Presence

It is a mistake to try to predict future updates of Google when developing your website. Yes, Google is known for launching updates with little to no warning that often force businesses to rethink their overall web strategy. However, there is way to get around this and it does not involve unethical, Black Hat practices.

If you want your business to have a major web presence, you have to understand the needs and wants of your customers. Focus on your estimation of Google updates and you may find yourself adjusting your website constantly. Focus on your online users and you’ll get the results that you want.

User-Based Web Presence Matters

The primary purpose of websites are to promote the goods and services that a company offers. Sites are supposed to provide helpful information to a wide audience, and by doing so, companies are able to increase their exposure, gain more customers, and earn more money. Therefore, to be successful, websites must focus on the needs, desires, and behavior of its online users.

By understanding the user, companies can develop a website that is specifically tailored to audiences. This way, more users are attracted to a given website. There are important things to consider when developing your website so that when people through browse for information, goods, and services on online search engines, they do not skip over yours.

Optimize Your Web Content

Effective content plays a major role in the success of your website. When creating the data (words and images) of your site, you have to consider keywords and phrases that online users employ when searching for goods and services. A lot of words are interchangeable and that has to be considered when developing your website’s keywords. For example, dinner and supper indicate that meal during the evening time. If the content for your website does not contain the supper keyword, you may be in trouble depending on which word your users favor. Online users in different regions may completely browse over your website with the belief that your restaurant does not have what he/she is looking for. Or worse, online search engines may not even produce your website as an option to explore.

Carefully consider your audience. Understand the significance of keywords and phrases, and develop your website based upon such knowledge.  

You should also develop your website in such a way that considers the tools that users rely on to browse for goods online. Most users use their cell phones, or other mobile devices such as iPads to search and browse the web. Because more people are now browsing on mobile devices than desktop computers, you should consider making your website mobile-compatible.

Join the Social Media Frenzy

Let’s face it — social media has taken over. People are obsessed with posting pictures and updating people on every detail of their lives. It is used to express grievances, encourage opinionated debates, acknowledge accomplishments, and even raise awareness on global concerns. People spend ample amounts of time on social media. Why not use social media marketing to your advantage?

Through Facebook, Twitter, Instagram, LinkedIn, and many more, you can create pages for your company or an event (like a semi-annual sale or special offer) that your company is hosting. By posting relevant content such as pictures, videos, merchandise, and other information, you can draw multitudes of online users to your business. Based on a user’s indicated preferences and behavior, they may be recommended your company’s page. As a result, they may like or share your page, or even send invitations to their friends to explore your page. As more people like your page, online users receive notifications. The expansion possibilities are endless.

In addition, social media allows your company to engage with online users. See what online users are saying about your goods and services and offer replies to them. Encourage users to continue to visit your store and personalize your approach. If an online user praises your company online, share or respond. Include the online user’s name when you do so. For example, you may wish to say, “Thanks Ashley for shopping with us today! We can’t wait for you to come back.” Because such interaction is visible to everyone online, it can give your company an overall positive reputation and encourage other online users to visit your business.

For assistance with your website, contact a search engine optimization professional today.