If you aren’t appearing in Gainesville searches, kiss your local consumers goodbye.
It is much easier to reach a local audience in Gainesville than it is to reach a state-wide or world-wide consumer base. That’s just one of the many reasons why Gainesville Marketing recommends a strong local search engine optimization strategy to our clients. Once you’re the leader in the local pack, then it’s easier to branch out because you have the credibility, both with your consumers and search engines, to rank well as your website expands.
At Gainesville Marketing, we love to support and elevate the local economy because we believe doing so will strengthen the State of Florida as a whole. One way to encourage economic growth in Gainesville is to help area businesses grow. We do our part by providing your business with comprehensive Internet marketing techniques so that your business is able to rank highly on search engine result pages (SERPs), which makes it easier for your consumers to find you. That can lead to higher conversion rates and sales and much-needed growth for any business.
What is Local SEO?
Local SEO is an Internet marketing technique aimed at a geo-targeted audience. For a company based in Gainesville, with no other locations, local SEO should be a prime directive. Businesses with multiple locations throughout multiple cities or states can use local SEO for each location in order to bring in customers. Larger companies often have state-wide and global campaigns as well, but appealing to local consumers is always the best option. Why? Well, when a consumer searches “[type of business] + [city, state]”, you want your business to appear in the SERPs. If your company isn’t showing up on Google’s first page of results for Gainesville, then you’re missing out on a lot of potential consumers.
How Can Gainesville Marketing Help?
Gainesville Marketing offers several local SEO services for our clients, depending on the goals and expectations for your business. For organic search result rankings, we employ a number of SEO tactics that can help naturally boost your company’s position. And as Moz and Yext partners, we can offer discounted memberships to powerful directory services.
Moz is a giant in the inbound marketing industry that offers a plethora of services and free educational links so that you can fully understand how to grow your company. Through a Moz-Gainesville Marketing partnership, we can manage and monitor your Moz membership for a more comprehensive experience. With Moz’s local SEO services, your company can appear on some of the top data aggregators so that search engines and customers can find your business with ease.
Yext’s PowerListings is a valuable service that provides access to a network of more than 50 publishers. The patented technology used allows you the ease of updating your company’s profile once and having those changes occur instantly across the board so that all of your listings are consistent and accurate. Gainesville Marketing offers PowerListing management to our clients so we can perform these updates for you, allowing you to focus your time and attention elsewhere.
Local SEO is also important for eCommerce business in Gainesville. While you may not have a brick-and-mortar store for customers to visit and shop, many consumers are more likely to do business with a local company than to go out of state or country. Let your consumers know that you’re the best in town with a complete local SEO strategy.
Our talented team of local SEO professionals is ready to get the attention of your potential consumers through our hard work and dedication. Don’t let your customers pass you by in favor of a competitor who is willing to go the extra mile in local marketing. Make your company easier to find for better sales, better rankings, and a better business.