Mobile Web Design
Online companies can fall into one of three groups: those who do not offer a mobile website and do not use responsive design; those who offer a mobile site in addition to a desktop website; and those who utilize responsive design. Where does your company fit? If you’re worried about the outcome, take solace in the fact that there may not be a single right or wrong category. Rather, it all depends on your company’s goals and the way your consumers browse. So there are definitely options that you want to consider and even implement depending on consumer browsing behaviors, goals of your company, and the state of your current website.
More people are browsing the Internet via mobile devices than ever before, and more than half of online browsing takes place on mobile device. And while many of those users are browsing their phones and tablets while they’re on-the-go, surfing the web at home on a mobile device is a rising trend.
Mobile Website Design
In order to make online browsing a better experience for your consumers, we recommend utilizing a mobile website design. A mobile website is a kind of redesign of your current site that is optimized for mobile devices, like smart phones and tablets. It takes into consideration the screen size limitations, mobile browsing behaviors and the computing capabilities of the devices in order to provide a website that is easy to navigate and read no matter how small the screen size.
Some common features of mobile websites include registration forms with auto-fill capabilities so users spend less time typing. And of course you want to make it possible for a smart phone’s screen-based keyboard to appear when a user clicks into a field to type, otherwise they won’t be able to fill out the form. Other features to be aware of include graphics, advertisements or illustrations that run off the sides of the screens. This can be very frustrating for mobile users, especially if it renders closing a pop-up impossible. Annoyances such as that will send your users straight to the competition, so don’t skimp on functionality when you design your mobile website.
Another popular trend in offering a mobile site is to trim the excess to improve load times and interaction. There are pros and cons to this approach, so you need to consider the current browsing behaviors of your consumers before you slash your site to bits. Some web pages perform better on larger devices, and a slimmed-down version of your website might improve load times for the site overall. But you don’t want to get rid of your most popular pages, so make sure you listen to your data. You also want to be able to provide mobile device users with a good browsing experience. Limiting their access to information or data can lead to one of two things: they will switch to your full site while on the mobile or they will get their information elsewhere. Rather than skimping on content, forego some expendable graphics, videos or illustrations that don’t add as much to the browsing experience.
Having a mobile website is important for the success of your company’s online presence and Internet marketing campaign. It allows your consumers to find information quickly no matter where they are in a simple, easy-to-navigate fashion. No matter what you feature on your mobile website, keep your customer in mind so that you can continue to meet, and go above, their expectations.