Internet Marketing

Local SEO

Web searches that include a city for location-specific services are extremely common and have become one of the main ways people search online. Location-based optimization is a must for every business. These geo-targeted searches, which include terms such as [business name or industry] + [city], are being used to find services, contact information, company websites, driving directions and more. That's why it's so important that your company isn't missing out on the potential local market. Online Potential helps ensure your business is being found through Local SEO.

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Take control of your advertising budget. With PPC advertising, you pay each time a potential customer clicks on your advertisements. It's important to make sure your advertising is attracting the right kind of consumer, whether it's potential customers who just need a little push to buy or targeted consumers who plan to buy from you. PPC management gives you advertising data and results in real time, so if the wrong kind of people are clicking on your ads, you can make necessary changes that won't break the budget.

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Search Engine Optimization

Effective SEO marketing can bring both potential consumer and targeted consumer traffic to your website even when your company doesn't top the list of search engine rankings. SEO marketing can mean the difference between being found or getting lost in the listings. We will build a better SEO strategy for your company based on your goals, customer behaviors and target audience through content development, website structure and organic search results. Find out how Online Potential can implement successful SEO strategies through content, social media and landing page marketing.

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